Posted by acepcps2xboxupgrades
at 11:26 AM on October 25, 2008
http://www.WebProNews.com Top 10 Frustrations for eBay Sellers Chris Crum | Staff Writer An Extensive Look at the Peeves At
the beginning of the year, eBay announced some changes it was bringing
in with its new CEO John Donahoe. The changes spoke of things like "Detailed Seller Ratings (DSR)" and "discounts for sellers." To some, the changes didn't sound like anything to be concerned
about, but some saw through the plan and noticed other phrases in
there, like "removal of bad feedback for buyers" and saw the potential for smaller businesses to be shut out. This is a notion we are seeing proven accurate months later. BusinessWeek
took a look at some real-world examples of businesses being affected by
eBay's policy changes and the frustrations that have
plagued sellers. WebProNews has covered such frustrations in the past
as well (that also includes payment policy changes and a boycott of the site by sellers). After scouring the Internet, reading various articles and comments, and even contacting some sellers first-hand, I have put together the following list of the top ten things that sellers are frustrated with about eBay: 1. Management 2. Feedback Policy 3. Small Businesses Get Shut Out 4. Lack of Communication 5. Payment Policies 6. Fees/Lack of Profitability 7. Unwarranted Account Suspensions 8. The Buyers Themselves 9. Glitches 10. Lack of Innovation ====================================================================
It's
hard to truly give an accurate ranking of these problems in terms of
significance, and technically there is a fair amount of overlap with
issues under each category. It suffices o say that they are each significant. Sellers have spoken, and these are the issues they have with eBay. 1. Management I'm
going to place management above all because, ultimately, it is where
the rest of the frustrations stem from. Many of the negative comments I
have read (and about
98% of those have been negative) have pointed the finger squarely at
eBay CEO John Donahoe who took office shortly before these changes came
about. Some
noted a significant decrease in stock since he stepped in as well. In
fact, a BusinessWeek reader even pointed to a petition that has been
created, calling for Donahoe's termination. 2. Feedback Policy This
is really the one that is getting most eBay sellers fired up. Buyers
can leave feedback on sellers, but sellers can't leave feedback on
buyers. Out of the sellers
that I personally contacted (that got back to me), all but one of them
agreed that eBay's feedback policy, which changed in May, is their
biggest frustration. One
seller responded, "Allowing buyers to give neg feedback w/o recourse.
Without leverage i.e. return Negative feedback. This keeps ignorant
buyers from learning
how [to] work out differences - 'expressing how they feel'. Mistakes
are made. Some 'new' buyers just give Neg FB w/o contacting [the]
seller about exchange[s],
returns or refunds." I have also seen people cite buyers' lack of
understanding about shipping costs leading to negative feedback. Another
respondent said: "The most frustrating thing about selling on ebay is
the complete disregard of SELLER's RIGHTS." He then directed me to this
site, which
is dedicated to creating awareness about eBay's policy changes, and
illustrates the DSR system . "The FEEDBACK SYSTEM Penalizes Sellers who
do not have at least a 4.6 Rating in ALL 4 areas," that seller noted. "I have been selling on ebay since 2002 and have NEVER had so much trouble with them!!!" I have an excellent record & I still get LOWERED SEARCH STANDING & HIGHER FEES!! THE SYSTEM IS NOT FAIR FOR SELLERS AT ALL ANYMORE!!!" 3. Small Businesses Get Shut Out BusinessWeek's
article was about this very topic. It looked at a few small businesses
that lost their ability to sell on eBay, in large part due to the
feedback issue, but that is not the only thing affecting the little guys. Another
part of this is eBay's deal with Buy.com, which some people indicate is
prioritizing merchandise from that site over their own. Combine that
with the charges
that small businesses must incur for selling through eBay, and
profitability slides. There seems to be a common theme resonating among
sellers, saying that eBay has basically sold out. They've gone too corporate and are no longer appealing to the little guys. 4. Lack of Communication Another
common gripe is that the company will not communicate with sellers to
their liking. If sellers have problems, they get the runaround. They
get impersonal automated
responses via email, or low-level employees if they make a phone call.
They can't get through to management. They can't appeal their
suspensions (which are often considered unjustified). Another
communication flaw some have cited is that once their account is
suspended, they can't even communicate with customers who may have
already placed orders. This is not good for the buyer or the seller. 5. Payment Policy Last
month, eBay announced that they would no longer allow sellers to accept
checks or money orders as payment. Well, sellers were not happy about
this either. Most
felt like that decision should be up to each individual seller. Many
have chalked this up to the company simply wanting people to use
eBay-owned PayPal. Taking
away options for payment can alienate some customers, and sellers know
that and found the new policy unfair. eBay said they would accept
PayPal, credit
or debit card payments to the seller, ProPay, or "payment upon pickup"
as possible payment methods. They claimed to update this policy to
provide users with a more "secure checkout experience." 6. Fees/Lack of Profitability As
I said, there is a lot of overlap in these and this ties into the small
businesses getting shut out problem. But many users are having a hard
time justifying paying the
fees they must pay to use eBay as their selling platform. Fees cut into
the profits they could otherwise be making by selling directly from
their own store, or from another platform that doesn't charge as much. 7. Unwarranted Account Suspensions Apart
from those who are seeing their accounts suspended based on their DSR,
I have seen many claims that their accounts are deemed "security
concerns" and suspended
as a result, without any justification for this assessment. One person
claimed their account was suspended for this reason when they had not
even bought or sold anything through the site yet. They went to try to sell something, but their account was already suspended. 8. The Buyers Themselves There
seems to have been an increase in tension between buyers and sellers on
eBay since their policy changes took effect. Buyers have been accused
of lying to
get away with cheating sellers by not paying for items while eBay does
little to combat the problem. Others just don't think they can reach
the right audience with
eBay. They consider eBay buyers to be the type that are looking for
bargains, and for those looking to sell quality products at prices that
aren't necessarily discounted, will have a harder time selling those products. 9. Glitches
Some
complain about technical glitches at eBay. A BusinessWeek reader
mentioned a variety of them including store glitches, PayPal glitches,
search glitches, DSR glitches, etc. Any company is bound to
experience some hiccups from time to time, but those hiccups are going
to be frustrating to users, and there's not much that can be done about that other than trying to catch such glitches before customers do.
10. Lack of Innovation
Finally, some just don't feel like eBay is doing much innovation anymore. There seems to be a general consensus that in eBay's earlier
years, the company was somewhat revolutionary and appealing to anybody
who wanted to get rid of some "old junk." As time has progressed, many sellers
have become less impressed. eBay has made some acquisitions over the
years like Skype and StumbleUpon, but these have had little if any
impact on eBay the site.
In the End...
Not
all eBay sellers are sitting idly by while they vent their
frustrations. There have been a number of sites started dedicated to
catering to those who feel cheated by eBay. Sites like Shopify,
Wigix, SeeAuctions, EveryPlaceISell, and I'm sure many more. Sellers
know that they have other options. Many have turned to Amazon for example, or have opened up their own eCommerce sites to sell directly.
But
not everybody is anti-eBay, so let's make that clear. The one person I
contacted who didn't cite feedback as their top frustration, actually
said, "You know honestly there really isn't that much frustration
that goes on with selling on my end. About the only part is mailing out
items and them getting 'lost' in the mail. That is about it." eBay
could hardly be to blame for that. This person's business didn't even
appear to be particularly large.
I'm fairly certain that this
person isn't alone in her opinion of eBay either. Even though many
people are upset with eBay's practices, some still find it a useful place
to do business and will likely carry that mentality with them into the
holiday season as consumers look for good deals on gifts for their
loved ones.
However, it is quite clear that the company has
alienated a broad range of users. I can't imagine that all of eBay's
management finds this acceptable. Will there be changes made? What
will eBay do to win back customers? Or will they just continue to
target new ones? What does the future hold for eBay?